dbase-Designs

Application Benefits

• Identify and estimate your customers’ lifetime value.
• Categorize customers by profitability and loyalty.
• Tailor your sales strategy based on customers’ profitability and loyalty.
• Allocate resources appropriately.
• Work towards increasing customer loyalty

Determining CLV is a first step towards identifying strategic decisions that can impact sales. Identifying where your customer sits within the CLV matrix can help guide strategies towards maximizing the customer’s value, and allocating resources appropriately.

By using the recency, monetary value & frequency metrics, you can estimate your customers’ next purchase and contact them proactively to make sure YOU get the sale.

Contact me for a free needs-analysis: mattm@dbase-designs.com